0 Shares 158 Views

Targeted Marketing Is More Efficient

Jul 21, 2017
0 159

It makes sense to sell paints and brushes to an artist instead of a scientist, right?

There are around 7 billion people in the world, and the number keeps growing. In this ocean of ideologies and opinions, you cannot grasp everyone’s attention. And it is futile to waste your resources on impressing the wrong audience. A more efficient approach is to focus on that select group of people that would be the most interested in your products and services – or simply put practice targeted marketing.

Knowing your audience before you launch a product is extremely crucial to your branding. Not everyone will be interested in what you have to offer so you must focus on those who will be and that is why targeted marketing is so important in today’s market.

The same concept is carried over to large-scale marketing when businesses and companies decide who their most valuable customers will be? Will they be young people ready to try out the latest fashion and trends or will it be the more elderly, looking for practicality and comfort in the things they pursue? Maybe their products will be more desirable to busy people in business, or maybe their products are going to attract retired pensioners. Anyone putting their brand in the market has to tackle these questions first.

Targeted marketing also makes sales more efficient. Instead of people randomly choosing your product, you focus on how to attract a particular niche in the market and mold your strategies into caching those people that are most likely to buy your goods and services. You also optimize your outlook and image to be attractive to your target audience and what will be most liable to be their interests.

You may be interested

How to Use Your Smartphone Camera for the Perfect Image
Desktop/Mobile Applications, SALTech Social
0 shares311 views

How to Use Your Smartphone Camera for the Perfect Image

Musharib - Jul 27, 2017

Photography has become a common hobby due to the arrival of the smartphone. Nowadays, everyone carries a decent camera in their pockets but…

Snapchat Update is freaking everyone out!
Desktop/Mobile Applications
0 shares43 views

Snapchat Update is freaking everyone out!

salman - Feb 21, 2018

Application updates usually excite us and ignite our curiosity levels. Every time our phone notifies us of an update we delightfully start wondering…

Does the Facebook App Hog (Deplete) Smartphone Battery Faster?
Desktop/Mobile Applications, SALTech Social
0 shares34 views

Does the Facebook App Hog (Deplete) Smartphone Battery Faster?

salman - Feb 19, 2018

No matter what phone you are using, iPhone or Android, Facebook App drains smartphone battery more than anything!! Almost everyday people complain about…

Smartphone Tech in the New Year 2018
SALTech Social
0 shares89 views

Smartphone Tech in the New Year 2018

salman - Feb 16, 2018

Someone said this right; your phone makes you feel good. So wouldn’t you like to know something about phone technology this year brings…

Leave a Comment

Your email address will not be published.

Most from this category