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Social Media Marketing VS Traditional Marketing

Jul 27, 2017
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Social media marketing is the use of social media staging and websites to promote a product or service. Most of these social media platforms have their built-in data analytic tools, which facilitates companies to track the progress,  success, and assurance of ad companies. Companies address a wide variety of collaborators through social media marketing including current and potential customers, present and potential employees, journalists and bloggers and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of firms desired social media “culture” and “tone.” To use social media effectively, firms should learn to allow customers and internet users to post user-generated content like comments, product reviews, etc, also known as “earned media,” government organizations are alluring in social media marketing with their programs and services. While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are alluring in social media marketing of their programs or services.

However traditional marketing is a different way of marketing. It is a method which is used for years, and it has a tested success rate. The manner of traditional marketing includes print advertisements, such as newsletters, flyers and newspaper print ads. It is a rather broad category that incorporates many forms of marketing and advertising. Its most recognizable types of marketing are those which we see and hear every day. Most traditional marketing categories fall under one of four categories: print, broadcast, direct mail, and telephone.

  • Print: It includes advertisements in newsletters, newspapers, magazines, and other printed material for distribution.
  • Broadcast: It constitutes radio and television commercials, as well specialized forms like on-screen movie theater advertising.
  • Direct mail: this comprises fliers, postcards, brochures, letters, catalogs, and other material that is printed mailed directly to customers.
  • Telemarketing: This consist of requested calling and cold calling of consumers over the phone.

There are several advantages and disadvantages of traditional marketing. While newer marketing techniques do work and can increase a company’s client base, completely substituting traditional marketing with modern marketing tactics can prove dangerous. Traditional methods are substantiated on a corporate level with higher acceptance rates. Internet methods are subject to clients or consumers having access to an online medium and being internet astute. With traditional marketing, anyone with a newspaper, mail service, television or radio can learn about your business or corporate activity. Rather than customers going online to find your business or service (and possibly stumbling on your competitor’s website), you bring your work and utilities to potential clients with print advertisements and other traditional marketing.

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